The health and wellness industry has always been flourishing. Why? People have always valued their overall well-being. Sure, the sector had a temporary hiatus at the onset of the COVID-19 crisis. However, the industry has gradually gone back to normal. The pandemic has led us all to focus on the importance of health and wellness. Hence, there’s no sign of stopping or slowing down for the industry.
But as a spa business owner, you should capitalize on the momentum of this thriving sector. Take advantage of the pandemic situation and the value that spa businesses offer. Do what it takes to promote your spa services and reach out to as many clients as possible. As such, digital marketing is the key. Consider implementing some online campaign strategies to boost your business in the new normal.
That said, here’s how to promote your spa business online:
- Website Marketing
Website marketing is what it is — marketing via your website. Once you have a website, you can display your products or promote your services. Be sure to showcase your spa facility and amenities through your spa website. You can also sell your spa products through images and show your spa services through video clips.
As such, you should update your website with the user experience (UX) in mind. To have an excellent UX, consider the following site features:
- Well-structured user interface (UI)
- Streamlined elements
- Visual hierarchy
- Minimalist design
- Ample white space
- Easy navigation
- Fast loading time
- Responsive web design
- Search Engine Marketing
It’s one thing to have a business website for your spa. It’s another to have an online presence. To ensure the latter, you should implement the search engine marketing (SEM) campaign. Not only does this campaign boost your online visibility, but it can also increase your website traffic. Under SEM are the following digital marketing strategies:
- Search Engine Optimization: SEO entails producing relevant content, updating your website, and building links. However, focus on local SEO by getting your spa business listed on online directories like Google My Business. When implemented successfully, expect your web pages to take the top spot in the search engine results pages (SERPs).
- Pay-per-Click Advertising: PPC advertising involves producing ads and bidding for their placements on SERPs. For instance, you can create ads promoting your spa products like massage chairs, apart from your services. However, know that you have to pay for clicks from prospective clients. But these clicks can direct them to your website.
- Email Marketing
Emails have long been beneficial in business and marketing. While employees use them for communicating with various stakeholders, digital marketers utilize them to reach out to clients. That’s where email marketing comes into play. Here’s what you can do:
- Regular Clients: Inform your old clients that your spa business is now back in operation amid the pandemic. You can go as far as offering them special discounts and exclusive deals.
- New Clients: Be sure to research your prospective clients. Once you have a list of qualified leads, send them promotional emails. Who knows? They might visit your spa and avail of your services.
- Content Marketing
Content is king in the digital world. Whether articles, photos, or videos, they resonate well with people. In business and marketing, these pieces of content can provide your spa with plenty of opportunities. Not only will they boost your client engagement, but they can also establish your brand authority and augment your on-page SEO. That said, here’s what you can do:
- Blogging: Start a blog on your website covering spa-related content. You can regularly produce blog posts and consistently publish them on your website. You can even go as far as sharing them on your social media pages and other digital platforms.
- Product Photography: Capture images of your spa products and services and display them on your website and social media channels. These striking images can persuade potential clients to patronize your spa business.
- Video Marketing: Harness the power of videos as they resonate well with your target clients. You can produce promotional videos about your products or services, educational clips about the benefits of the spa, and engaging flicks to entice your prospective clients.
- Social Media Marketing
Digital marketing won’t be complete without leveraging the power of social media. These channels can provide your business with marketing opportunities, whether customer engagement, lead generation, or client acquisition. Here’s what you can do:
- Facebook: Post and share valuable and relevant content on Facebook to spark client engagement. You can also employ Facebook advertising to target your ads to your potential clients.
- Instagram: Publish your product photos on Instagram to get clients to purchase your spa tools and supplies. You can even post your spa services to entice potential clients.
- LinkedIn: Build your network not only with clients. Also, consider other stakeholders involved in your business. These include suppliers, health enthusiasts, and even organizations.
At this point, you now know what it takes to promote your spa business online during this pandemic. Consider the digital marketing strategies recommended above, whether website, email, or social media marketing.
No matter how thriving the health and wellness industry is, you should still put in the work. Do what it takes to promote your spa services and reach out to your clients. Ultimately, you’ll be able to kick your spa business up a notch in the new normal.